Wysocki's "The Multiple Media of Texts"

Wysocki's "The Multiple Media of Texts" article was very fascinating to me because it showed how we expect certain things out of certain styles of texts. The different styles of texts that have been commonly used for certain types of writings almost automatically causes the reader to assume the authors reasoning for the text. The multiple media of texts can range from a for sale sign in big bold letters to a nice long novel; these two different types of text have to very different reasons for there existence.