multiple media of texts

This article made a lot of sense relating visuals to different genres. One thing I found interesting was how logo designers chose visuals that will make consumers think of other things related to that object. I also never thought about how much different texts may affect the actual perception of the writing. Obviously I knew that there are more professional texts for formal writings, but I did not think of fonts for other types of writings. I always just chose the pretty ones. The section called "typefaces for extended reading" also intrigued me. All of the more famous fonts all ment something different in their time period.