Wysocki

I found this passage very interesting because I did not know one is not aware of the paper or the visual aspect of the design of the paper.  I also did not know that attitudes are thought of and how to persuade the audience when people print their stuff to sell.  This passage asked questions like, "what do you think when you look at this letter or the size?"  People think about this stuff when trying to persuade their audience.  Visual aspects are major in the book world so is communication.